We specialize in promoter staffing, sampling campaigns, and event activations that help FMCG and lifestyle brands connect with real consumers, build trust, and drive measurable growth.
Whether it’s a tasting campaign inside Carrefour, a product demo at Gulfood, or outdoor sampling in parks, our trained and multilingual promoters deliver seamless, results-driven experiences that leave a lasting impact.
Experienced, Analytics, Growth Drivers, ROI
Your KPIs are our campaign goals
100% legal staffing under UAE labor laws
Every team member is trained to engage and convert
Landed in UAE 2006 , started his career in FMCG/ Distribution in sales and trade-marketing. Working in the domain he realised a gap of a professional company handling promoters. Companies provide manpower and forget. No one works with the brand to increase sales.
GBMC was formed with this gap in mind and today we have grown to 200+ promoters working across brands in UAE.
Karan works along with all the team to guide and provide directions of his learnings from the FMCG space. He has been instrumental in networking and growing a relationship with the companies we work with.
Fun fact: A foodie, with timelines for everything in life
Landed in UAE 2014 with years of experience in sales, marketing, and operations across the UAE and India, Upasana brings serious brand know-how to GBMC. She’s worked with top distributors, manufacturers, and retailers, and now uses that experience to train our team to deliver their best.
Warm, approachable, and a natural people-person, she creates a space where everyone feels heard and confident. Her goal is simple — grow GBMC into a top name for hostesses and promoters, and help job seekers grow with us along the way.
Fun fact: She talks and talks and talks and talks and talks.
Nazia joined us in 2014 as a promoter and has grown into the backbone of our operations. With strong expertise in hiring, onboarding, and supervising promoters, she brings a valuable edge to the industry. She ensures full compliance across stores and governing bodies, guaranteeing that every activation, event, and exhibition meets all requirements. Known for her humility and calm approach, she generously shares her knowledge to support and strengthen the entire team.
Fun fact: Snack = productivity unlocked.
April came to the UAE from the Philippines in 2016 and started with us as a quiet, reserved promoter. Since then, she’s grown into a confident, driven leader who champions our brand teams, pushes sales forward, and makes sure our partners are heard. She brings courage, charisma, and a serious hunger to grow — and it shows in the impact she makes every day.
Fun fact: Arrives fashionably late, works like a pro but every bonus favor has a price tag.
GBMC provides promoter staffing models that suit your timeline and budget.
